JASON TRICE, ENTREPRENEUR AND OWNER OF BEDROCK APPAREL IN DOWNTOWN FLINT, KNEW HE HAD A HIT ON HIS HANDS WHEN TWO WOMEN WEARING HIS SWEATSHIRTS PASSED EACH OTHER AT AN AIRPORT IN ICELAND
That’s what he loves best about what he does. “It is such a proud feeling to see people walking around town – and in Iceland, he laughs – wearing the apparel I designed.”
Bedrock Apparel started two years ago in Flint inside a small consignment shop. Within a few months, he had outgrown the space and chose a retail spot in the Capitol Theatre to open his own store.
It was important for him to open a business in downtown Flint. “I want to be part of the reshaping of this great city,” he announces.
Trice always has been an entrepreneur and he wouldn’t have it any other way. “I thrive on controlling my own destiny. The outcome of my success lies in my hands,” he finds.
Right out of college, he produced national championship shirts for Grand Valley University when the football team was under the direction of Coach Brian Kelly (now the head coach at Notre Dame). Trice considers Kelly one of his first mentors. “He supported me 100 percent and encouraged me to follow my dream,” Trice notes.
Many years later, Trice started a concierge business in Miami, Florida. “I would help athletes and celebrities navigate the city … where to eat, where to shop … and they would be chauffeured around the area.” Trice operated this business for eight years until it was time to return to Flint. “My mom wasn’t well, and I wanted to be there to take care of her.
“She was my biggest inspiration. I watched with great admiration all she accomplished through her life. She was a registered nurse and UAW president. She traveled around the country fighting for union rights back in a time when the voice of a young black woman often was silenced,” he recalls.
As a true entrepreneur, Trice always is looking into the future.
“I’m writing a self-help book,” he reports. “My girlfriend and I both lost our moms within three weeks of each other. We know how difficult this process was and we wanted to share what we learned in hopes of helping others with no medical background who are dealing with the issues of Alzheimer’s and dementia.”
Trice also is hoping to expand Bedrock Apparel by opening a store in Bishop Airport.
And there are more plans. His long-term goal is to start a sports agency firm for young student athletes who easily can get lost and confused when presented with an opportunity to go pro. “These kids really need a mentor who can help guide them through the process objectively. These agents will build a lifelong relationship with the athlete, Trice hopes.
And Bedrock Apparel – it’s far more than a stepping stone for the 44-year-old entrepreneur. It represents what Flint means to him. “Bedrock, by definition, is the strongest foundation of a building. It is the layer of solid rock below the soil. That is how I feel about Flint; we have a strong foundation from which to build a strong community.”