Photos Courtesy of The Ally Challenge
When the PGA and Ally Financial announced two years ago that they were bringing professional golf back to Grand Blanc and the Warwick Hills Golf & Country Club, fans and the community were thrilled and knew it would be a success. What they didn’t know was that the success would come within the first year, with record attendance and local charity donations topping $800,000. Adding to the experience was the evening concert with headliner Big & Rich. The first year was one for the books.
Enter 2019, and as they say, “you ain’t seen nothin’ yet.” Keeping with the Ally tradition of excellence and community involvement, the plans for this year’s tournament are nothing less than amazing and celebrity-packed. Tournament officials announced today that multi-platinum singer/songwriter Dierks Bentley will headline the second annual Ally Challenge Community Concert. This year the concert will be on Saturday, September 14. The concert will take place on the driving range at Warwick Hills Golf & Country Club, following the second round of competition of The Ally Challenge which kicks off September 9 with tournament play starting September 13.
Adding to the ultimate golf experience, the tournament announced its newest event, the Celebrity Foursome. Set to feature golf’s greatest champion Jack Nicklaus, Michigan native and rock star Kid Rock, and Community Concert headliner Dierks Bentley, the highlighted event will be a 9-hole team scramble exhibition match to benefit charity. The trio will be joined by a “celebrity” fourth player and will tee off at Warwick following the last tournament pairing of round two, beginning on Hole No. 10.
Ally Financial’s chief marketing and public relations officer Andrea Brimmer is proud of the role Ally has within Michigan and the community that plays host to the tournament. “When we met with the PGA knowing we wanted to bring a tour to Michigan, we pretty much said it had to be Warwick or nowhere. We really wanted to give something to the community that would be a marquee event that the community could rally around and help with the rebirth of Flint and everything that’s going on right now in the area,” she said. “For me and my team, it’s a personal mission to make it the best tournament on the Champions Tour.”
It’s clear that both Ally and the PGA are looking at a long future here in Genesee County. They are set on not only bringing top-notch sports and entertainment to the area, but also supporting the charities and community.
For ticket information visit www.theallychallenge.com